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Portfolio
Sid- Rise From The Dead
The Brief
Find a dead/failing brand, product or service. Revive it.
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The Response
I have taken on the challenge of revitalising the once-defunct brand Pets.com, with a new sustainable focus and a specialised product line of dog food. Sid, offers a distinctive dog food made entirely from nutrient-rich, high-fibre insect protein, providing dog owners with an environmentally friendly alternative to traditional dog food. This innovative product meets the growing demand for sustainable dog food options in a highly competitive market. By introducing Sid, we aim to redefine the industry’s approach to dog nutrition and promote responsible consumption practices that benefit both dogs and the planet.
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